'The Mary Tyler Moore Show' (1970-77)

Costume designers: Leslie Hall and Donald MacDonald
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Mary Tyler Moore's Mary Richards was a little older and perhaps a little more sure-footed than Marlo Thomas' character in "That Girl." Jennifer Armstrong, who wrote "Mary and Lou and Rhoda and Ted," a book about the show, says that Hall would dress her title character in Evan-Picone or Norman Todd separates that could be mixed and matched throughout the episodes, meaning fans could go to their local retailers and find a specific pantsuit, blazer or skirt that Moore wore on the show. Early product placement aside, this strategy of showing repeated items of clothing acknowledged the realities of a real-life woman and her wardrobe.
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Costume designers: Leslie Hall and Donald MacDonald

Mary Tyler Moore's Mary Richards was a little older and perhaps a little more sure-footed than Marlo Thomas' character in "That Girl." Jennifer Armstrong, who wrote "Mary and Lou and Rhoda and Ted," a book about the show, says that Hall would dress her title character in Evan-Picone or Norman Todd separates that could be mixed and matched throughout the episodes, meaning fans could go to their local retailers and find a specific pantsuit, blazer or skirt that Moore wore on the show. Early product placement aside, this strategy of showing repeated items of clothing acknowledged the realities of a real-life woman and her wardrobe.

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