White: Mazda Mazda3

Color is serious business for Dupont Automotive Systems. The results of their 2008 study attempts to analyze the mood of our country and how car color preference plays a role. By Joni Gray, Los Angeles Times staff writer #1 - White According to DuPont, white car preference signals the transition time needed for truly “chromatic” colors like blue and green to surface. This is the second year in a row for White’s domination in the U.S., unseating Silver’s 7-year reign. On the rise for those who choose white are the selection of special “effects or pigments that lend pearl or iridescent appearance to the coatings. Related article: Top 10 car colors: white continues its reign
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