The Hollister name

Stacey Crummett of Hollister, Calif., put her hometown’s name on jeans made by her company, Rag City Blues. But Abercrombie & Fitch objected, saying it had trademarked the Hollister label. Crummett backed down. The town of Hollister is still fuming.
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( Dave Getzschman / For The Times )

Stacey Crummett of Hollister, Calif., put her hometown’s name on jeans made by her company, Rag City Blues. But Abercrombie & Fitch objected, saying it had trademarked the Hollister label. Crummett backed down. The town of Hollister is still fuming.

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