"Top Chef: Last Chance Kitchen" took home an Emmy for Multiplatform Storytelling on Sunday during the Creative Arts Emmy Awards at Nokia Theater.
The folks at Bravo were informed of the win in late August and "Top Chef" host Tom Colicchio took some time out to talk about how "Last Chance Kitchen" functions in the growing world of transmedia.
"It's very effective from the technical side," said Colicchio of the show, which allows chefs eliminated from the television show to compete in a special webisode for a shot at reentering the competition during the finale. "We migrate people from TV to the Web seamlessly."
Colicchio says the reason he thinks "Last Chance Kitchen" has been so popular with viewers (it ranks as the most-viewed Web series in NBCUniversal history) is because "it doesn't feel like a promotion that forces you to go online. It's actually part of the show."
It's also exciting for fans of "Top Chef" because every season there is an audience favorite who gets cut simply for having an off-night or making one bad dish. "Last Chance Kitchen" offers redemption for the worthy. It also allows the chefs to take more risks on the show.
"I think in the back of their heads they know that we're doing 'Last Chance Kitchen' and so they start pushing harder," said Colicchio.
"Last Chance Kitchen" will kick off its third season on BravoTV.com in October during season 11 of "Top Chef," which takes place in New Orleans.
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