Become a digitalPLUS subscriber. 99¢ for 4 weeks.

RIAA adds gold, platinum awards for digital music streams

MusicCasino and Gambling IndustryRecording Industry Association of AmericaMusic IndustryJustin BieberWhitney Houston

Sales are no longer the only path to gold and platinum in the music business. The Recording Industry Assn. of America, the music business trade association that certifies and issues the storied gold and platinum awards, will now hand out precious metal for digital streams of popular tracks, the first time the RIAA has created an award for anything other than retail sales.

Musicians will now be able to collect gold plaques for songs that log 500,000 or more streams, platinum for those that top the 1 million mark and a multi-platinum honor for any that hit the 2 million figure.  On-demand audio or video streams will be counted toward the song’s total.

The first round of the new digital stream awards will be presented for 56  titles by artists including Eminem, Michael Jackson, Justin Bieber, Kansas, Whitney Houston, will.i.am., Ryan Tedder, Pitbull, Pink and One Direction.

PHOTOS: Tech we want to see in 2013

The first batch of plaques will be handed out tonight in Los Angeles to Emeli Sande, Cher Lloyd and Jason Derulo at an annual music biz conference hosted by the National Assn. of Record Merchants (NARM) and digitalmusic.org.

"Getting streams included in the RIAA’s Gold and Platinum Awards certification has been a top agenda item for all of the member music services who participate in our digitalmusic.org Music Subscription Work Group,” NARM President Jim Donio said in a statement.

The RIAA began handing out sales awards in 1958. The award plaques themselves have historically included a gold, or platinum, LP, 45, cassette tape or CD, raising the question of how the new awards will represent a digital stream. The solution: a stylized representation of a sound wave. The new plaques are created by Jewel Box Platinum in Los Angeles.

ALSO:

'This Is Spinal Tap' LP to be reissued June 11-on black vinyl

As I Lay Dying members issue statement on Tim Lambesis arrest

David Bowie video pulled from YouTube, then returned with warning

Follow Randy Lewis on Twitter: @RandyLewis2

PHOTOS AND MORE PHOTOS: Concerts by the Times PHOTOS: Unexpected musical collaborations PHOTOS: Musician feuds: The dirt & details

Copyright © 2014, The Baltimore Sun
Related Content
MusicCasino and Gambling IndustryRecording Industry Association of AmericaMusic IndustryJustin BieberWhitney Houston
  • Police shootings spur workers compensation awards
    Police shootings spur workers compensation awards

    Ever since her bipolar, unarmed son was shot and killed during a struggle with Baltimore police, Marcella Holloman has felt a sense of soul-crushing loss. She breaks out into shakes, and feels angry all the time. She sees other happy families — and resents them.

  • Hopkins picked to create Ebola training tool
    Hopkins picked to create Ebola training tool

    Federal health regulators picked Johns Hopkins Medicine on Friday to lead development of a Web-based tool to train doctors, nurses and other health care workers on the protocols they should follow when treating patients with, or at risk of contracting, Ebola.

  • Police search Towson U office of rabbi
    Police search Towson U office of rabbi

    Police searching the Towson University office of a prominent Georgetown rabbi accused of secretly recording women in a ritual bath found a backpack with an assortment of tiny cameras hidden in everyday household objects, including a computer charger, a clock and a tissue box, according to a...

  • In rare move, hands-on Ulman seeks job as No. 2
    In rare move, hands-on Ulman seeks job as No. 2

    Democrat Ken Ulman, dressed in Lucky jeans and a polo shirt, strode to the entrance of Robinson Nature Center, excited to give a tour of one of his favorite accomplishments as Howard County executive.

  • Rutherford known for 'making the trains run on time'
    Rutherford known for 'making the trains run on time'

    Boyd Rutherford was raised in a Democratic family in Democratic Northeast Washington, but the running mate of Republican Larry Hogan says he decided early on that the GOP was closer to his values.

  • Sun endorsement: Brown for governor
    Sun endorsement: Brown for governor

    Our view: The race presented a difficult choice, but we believe the lieutenant governor would be better able to enact the changes needed to maintain Md.'s prosperity

Comments
Loading