The BET Awards continued its reign as one of cable’s most-watched awards shows. The telecast featured no shortage of showstopping moments with Pharrell Williams bringing out special guest Missy "Misdemeanor" Elliott, Chris Brown's first performance since leaving jail and Beyoncé and Jay Z being beamed in from their summer tour to close the show.
Sunday’s ceremony drew in 7.9 million viewers, a bump from the 7.8 million who tuned in last year. But that’s not the only impressive figure the network can boast. The awards serve as the core of a three-day music and entertainment festival that takes over L.A. Live during the weekend of the ceremony. Here’s a breakdown of the 2014 BET Experience.
1 awards show anchored the festival.
4 a.m. was the latest VIP attendees could party at the Conga Room.
5 venues at L.A. Live hosted performers.
7 Genius Talks featured discussions on celebrity, health and wellness featuring Snoop Dogg, Mike Tyson and Nikki Giovanni.
8 teams faced off during the BETX Dance Competition.
9 movies were screened during the one-day BETX Film Festival.
15 brands sponsored the festival (Coca-Cola, Target, Progressive and Candy Crush Saga were among them).
16 acts played at Staples Center over three nights.
24 acts played at Club Nokia over three nights.
40 hours of entertainment were offered over three days.
44 acts performed for free during the two-day Fan Fest.
$4,395 was the starting price for the highest package that included access to everything, including the awards show.
10,164 is the farthest number of miles away an international act on this year’s bill – South Africa’s Mafikizolo – is based.
30,000 people could be accommodated at the Fan Fest inside the Los Angeles Convention Center.
112,488 fans attended the three-day BET Experience.
220,000 square feet of free entertainment was offered during the two-day Fan Fest.
11 million tweets were logged during the 2014 BET Awards, a record for the telecast and topping this year’s Billboard Music Awards, Golden Globes and People's Choice Awards.
Sources: Staples Center and BET estimates, reporting by Gerrick D. KennedyCopyright © 2014, The Baltimore Sun