Buzz for Tom Cruise in 'Jack Reacher' bad but improving

After reaching record high negative numbers, online conversations surrounding the upcoming Tom Cruise thriller, "Jack Reacher," are becoming a little kinder.

In the two-week period ending Tuesday, 24% of online mentions of the new Paramount action movie were negative, with virtually all focused on complaints about Cruise, according to research firm Fizziology. That's the highest percentage of negative numbers the company has ever seen surrounding a particular actor in an upcoming picture.

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<strong>Full story:</strong> <a target="_blank" href="http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-tom-cruise-jack-reacher-20121018,0,7342004.story">Buzz for Tom Cruise in 'Jack Reacher' bad but improving</a>
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( Paramount )

After reaching record high negative numbers, online conversations surrounding the upcoming Tom Cruise thriller, "Jack Reacher," are becoming a little kinder. In the two-week period ending Tuesday, 24% of online mentions of the new Paramount action movie were negative, with virtually all focused on complaints about Cruise, according to research firm Fizziology. That's the highest percentage of negative numbers the company has ever seen surrounding a particular actor in an upcoming picture.

Full story: Buzz for Tom Cruise in 'Jack Reacher' bad but improving

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