With a boost from the NFL, Sunday night's Emmy Awards brought in the show's biggest audience since 2005, according to early numbers from Nielsen.
The three-hour telecast, in which "Breaking Bad" and "Modern Family" took home the top trophies, drew an average of 17.63 million viewers, up 33% from last year's show, which aired on ABC.
In the advertiser-coveted 18-to-49-year-old demographic, the Neil Patrick Harris-hosted event generated a rating of 4.5, an increase of 26% from last year's 3.9. It was its highest demo rating since 2006.
The uptick came in part because of NFL games on CBS that carried into the Emmys' time slot.
Still, NBC won the night among 18-to-49-year-olds with NFL games, including the Chicago Bears' 40-23 victory over the Pittsburgh Steelers.
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