“EDC 2013: You Are the Headliner” is being directed by Dan Cutforth and Jane Lipsitz of production company Magical Elves. The film will focus on next month's Electric Daisy festival in Las Vegas, a music event that is expected to draw 345,000 people.
Production company Haven Entertainment is making the movie in conjunction with Electric Daisy producer Insomniac Events. Los Angeles-based Insomniac puts on electronic dance music concerts at venues across Southern California and elsewhere. A 2010 iteration of the Electric Daisy rave drew as many as 200,000 to the Los Angeles Memorial Coliseum.
However, Insomniac, which is headed by Pasquale Rotella, has been plagued by troubles in recent years. The Los Angeles Times reported in February that since 2006, at least 14 people who went to concerts produced by Rotella and Reza Gerami of Go Ventures have died from overdoses or in other incidents related to drugs.
Rotella and Gerami and others were indicted in March 2012 on bribery charges related to raves at the Coliseum and the Sports Arena. They are alleged to have made payments to a stadium manager but have pleaded not guilty.
Despite the negative publicity, Insomniac has attracted strong interest from at least one prominent company looking to purchase the events firm. The L.A. Times reported May 4 that Insomniac has had talks with concert and ticketing giant Live Nation Entertainment Inc. regarding a sale to that company, though no deal has been completed.
Cutforth and Lipsitz's film will focus on fans preparing for -- and then experiencing -- the three-day festival in Las Vegas, which is slated to take place June 21-23. The documentary will also incorporate footage of an Electric Daisy event that took place in New York on May 17-18, and another that will run in Chicago on May 24-26.
"EDC has evolved into a unique pop culture movement and we’re thrilled to have the opportunity to film it," said Cutforth in a statement. He and Lipsitz co-produced 2011's "Justin Bieber: Never Say Never" and co-directed last year's "Katy Perry: Part of Me."
Insomniac's Rotella and Simon Rust Lamb, the company's chief operating officer, are serving as executive producers on the film.
“I’m very excited for audiences to witness the passion that goes into making EDC Las Vegas an unforgettable experience for the fans, who I consider our headliners,” said Rotella in a statement.
“EDC 2013: You Are the Headliner” isn't the first documentary to focus on the dance music festival. The 2011 film "Electric Daisy Carnival Experience," which was directed and co-produced by Kevin Kerslake, became infamous after its Hollywood premiere spun out of control.
The July 2011 event at what was then called Grauman's Chinese Theatre spiraled out of control when thousands of people tried to crash the premiere. Police in riot gear responded to the disturbance and some people threw bottles at the officers.
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