It's described as having a "cult-like" following. It gets people out of bed sometimes at 5 in the morning and some say it's changed their life.
"It's hard and everyday I'm like why am I doing this to myself?" said Karen Eliades who's been coming to Roanoke Valley CrossFit in Salem since March. "I love it, but it's a hard love," Eliades said. After just two months Eliades said she can already tell her clothes fit better.
Part of the workout is done inside but the class also moves outside to a large grassy area. Participants sometimes lift weights and do pull ups, which is not too unusual, but it can also include swinging a sledgehammer, climbing ropes, and pulling 200 pound tires across the field.
"Everyday is different so you don't feel like you're doing the same thing everyday," said Terry Via.
There is something else that makes this workout different too. "It's a great camaraderie," Via said. She explained how her fellow classmates not only cheered her on to help her finish her last 20 squats, they actually did the last 20 with her.
Roanoke Valley CrossFit co-owner Andy Beedle described it as a community. "This community drives people to perform and do better," said Beedle. "You see somebody next to you climbing up the rope and you say 'wow I want to climb up the rope.' That person gets down and shows you how."
Tim Wade is a mixed martial arts professional who comes to CrossFit to help get in better shape. "There's nothing like getting pushed here in the group setting," Wade said. "You've got people over the top really pushing you and trying to enhance you."
While some who take part in CrossFit are seasoned athletes, you don't have to be. Robert Knee just started two weeks ago. He said he needed to do something to get moving. "It's really changed how I feel and how I can get through the day I'm pretty psyched about it," Knee said.
Co-Owner Tim Falke comes from a military background and likens the spirit to a Band of Brothers type attitude.
"When people go through something traumatic or really hard or that pushes them physically and mentally there is a bond that's kind of created and that happens here." Falke said.
When the class is over the athletes join in a circle to hear a message about eating healthy and giving back.
"There are a lot of people who's lives are worse. Do a good turn for somebody over the weekend, " Falke shouts out to the group. Then with hands joined like an athletic team, the group shouts out on the count of three: "Be Awesome!"
This "team" will be back together the next morning once again cheering each other on.
CrossFit is a national workout program. There are several affiliates in this region including Roanoke Valley CrossFit in Salem, Brickhouse CrossFit in Roanoke and CrossFit in Lynchburg.