Boomers Revolutionizing Gyms

As the Woodstock generation rocks into their 60s, they are revolutionizing yet another aspect of society - the gym. Looking to maintain a healthy quality of life, members more than 55-years-old joined gyms over the past 15 years at double the rate of the 35 to 54 age group. Fitness centers looking to capture this lucrative older market are springing up all over the country.

Joan Westlake

September 3, 2009