If you love the modern Olympics you'll not only turn to TV but also your smartphone, tablet and other mobile devices to devour as much video content of athletic feats and gold medal performances as possible.
When you do, take a moment to thank ScheduALL.
Just like explaining the mechanics and beauty behind a Michael Phelps breaststroke, it's hard to fully describe and appreciate what this South Florida company does, except to say whatever is recorded, rebroadcast and reformatted from the Olympics for television, web and mobile device presentation, ScheduALL had a big hand in it.
"ScheduALL software allows major broadcasters to preplan, coordinate and schedule all the given resources necessary to bring a real time sporting event such as the Olympics to market," said CEO Joel Ledlow.
"Our capabilities include the scheduling of personnel, facilities, cameras and equipment," Ledlow said, as well as coordinating the capture of the video itself and then editing the content to be viewed on various consumer devices in any language. "ScheduALL is what manages, tracks and reports on thousands of people, pieces of equipment and facilities, ensuring the right resource is in the right place at the right time. Every time."
For this year's Olympic games, that means being at the right place at the right time for 3,500 hours of online coverage alone, capturing 32 sports and 302 events.
ScheduALL employs 70 people at its Hollywood corporate headquarters and has been in business for more than two decades. It is considered a leader in enterprise resource management software for worldwide media and broadcast companies. It is also a key supplier for NBC Universal, which holds exclusive U.S. broadcast rights to the XXX Olympiad and is providing live online coverage of every Olympics event for the first time.
Big Job. But for ScheduALL, this is the company's eighth trip to the Olympics.
Counting The Oprah Winfrey show among its first loyal big clients, ScheduALL earned an Emmy in 2011 for work on the 2010 XXI Olympic Winter Games. The award for "Outstanding Technical Team Studio" was presented to Debora Remo, a long-time employee of the 23-year-old company.
Among its behind-the-scenes duties, ScheduALL's software management system ensures that content from the Olympics arrives via satellite and fiber optics on time, distributed live via video streams for television, websites and mobile devices, or for on-demand packages and use in TV and Internet commercials and promotions. And it packages all of that content to be seen seamlessly on our favorite devices through our favorite NBC Universal media outlets, from NBC News to NBC Sports, from hulu to iVillage.
So hopefully, one way or another, we'll all catch North Palm Beach resident Laura Bennet medal in the triathlon or watch American Heritage graduate Yousef Alaskari swim to his first medal.
And when those golden Olympic moments occur, you and I will be right there watching it on a 60-inch screen or three-inch display thanks to South Florida ingenuity.
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