Become a digitalPLUS subscriber. 99¢ for 4 weeks.

Leveraging traditional skills to make real estate agents mobile

MarketingMedia IndustryE-Commerce IndustryYouTubeXerox Corporation

Eric Clark is director of interactive marketing for Lang Realty, in Boca Raton.

He's been in the job for nine months and although Clark's professional journey into real estate is a relatively new one, he is relying on core skills to develop new ones to pave his career path.

The drill down:

What is your core role? To oversee the online sales, marketing, lead generation and web presence for Lang Realty; developing new technology initiatives that will continue to move the company forward as the face of real estate and consumer interaction continues to change while merging the company's print presence and traditional marketing mediums into a multichannel solution. Additional responsibilities: training agents on marketing, social media and engagement trends to help increase the overall conversion rate of each agent

Is this a career change? Yes, I am now working in an industry that I am excited by and feel has tremendous potential, while still getting to do the things I love.

How long have you been in the real estate field? 2.5 years.

What was your previous position? Before joining Lang in 2011, I oversaw traditional and interactive marketing functions for TMS Health, a Florida-based division of Xerox Corp. Over the past several years, I've consulted for multifamily real estate properties on topics ranging from web-based marketing, marketing strategies, branding and data syndication.

Is your current title a new position for your company and if so, did you have a role or influence in creating it? This is a relatively new title for the company. Since coming on board we have expanded the role and reidentified new objectives and overall department structure for the long term.

Why are you a good fit for this job? I have the ability to work with agents and help them craft new strategies while discovering and implementing programs for the company.

What components have to come together for a successful company-wide revamping of its marketing approach? A large hurdle for any company is adoption. It's easy to sit in a silo and think you have the greatest idea in the world, but for it to truly be great it needs to be embraced. I think an opportunity to do that is by starting with solid research, then working with your audience to come up with a platform that is both scalable and achievable. From there, focus on the people. Once you have those items figured out the rest happens organically.

Is there an aspect to working in South Florida that sets you apart from your counterparts around the rest of the country? Yes, we get to live and work where people come to vacation. It is a great place to be with an amazing amount of culture and countless activities.

How do you meet those opportunities? This is a challenging real estate market, so to be successful we place a great deal of emphasis on our agents and empower them with the best tools and resources to succeed. This is a large part of why my position exists.

What is the best advice you ever received? Winners never quit and quitters never win

Details: Web: LangRealty.com; Facebook.com/langrealty; Blog: blog.langrealty.com, YouTube: youtube.com/LangRealtyTV

ckent@tribune.com or 954-356-4662 Follow her on Twitter.com @mindingyourbiz

Copyright © 2014, The Baltimore Sun
Related Content
MarketingMedia IndustryE-Commerce IndustryYouTubeXerox Corporation
Comments
Loading