Become a digitalPLUS subscriber. 99¢ for 4 weeks.

Securing success

George Wolf specializes in keeping data secure.

In 1998, Wolf co-founded a company that secures computers for use in high-stakes exams.

As the company learned more about security technology, it discovered another opportunity: making USB flash drives secure. The thumb-size devices are inserted into computer USB ports.

Seeing a need to keep data on those devices safe, Wolf blended security features for the flash drive and created a new business, Deerfield Beach-based Systematic Development Group, which developed the LOK-IT Secure Flash Drive that has an onboard 10-key PIN pad.

The company does most of its business with government, military and health care agencies, and corporate clients, such as global consulting firms, multinationals and financial services channels.

The drill-down:

When did your idea first occur to you? What were the circumstances? As we grew in the security technology area, in 2008 we were introduced to another existing technology that we felt held similar potential, but for a completely different application — USB flash drives. Back then, security issues surrounding USB drives dominated technology and security news, and after researching how manufacturers were handling those issues, we concluded the market was ready for an alternative solution.

This is a very competitive field since for the general non-techie all flash drives are the same. Even for techies, it's sometimes hard to distinguish the differences between secure and nonsecure drives, especially based upon appearance. But LOK-IT's appearance is unique since it features a PIN Pad mounted on the drive.

How do you distinguish yourself from the pack? The answer is three-fold: Develop a solution. We wanted to strip away the constraints of software that make drives platform dependent. So we eliminated those negatives making drive-use much simpler. Certify your product if you are to compete in this space. That means going through an industry-recognized agency and process that will rate your product to meet recognized standards in areas such as design assessment, physical security testing, algorithm testing, source code review and operational testing. Educate users. We attend trade conferences and expos. We're heavily invested in web marketing; we provide product data information; we've organized a global network of distributors to assist in marketing; we've hired specialized consultants to work with us in the government and military channels.

What can you do that your competitors cannot? Since user authentication is managed in hardware, not software, LOK-IT is totally platform-independent. As such it is the only FIPS 140-2 drive that, in addition to any PC, will operate with medical devices, scanners, copiers, projectors, smart phones/tablets and DVRs that are host USB or USB O-T-G compatible. This flexibility is a big plus when making a purchase decision.

As the industry expands, what should job applicants be equipped with to be marketable — as if you were their potential employer? Someone planning on entering this job market should focus on a specialty, become the best you can be in that field but remain flexible and continue to learn. You never know how many 'hats' you may be called to wear.

What keeps you up at night? The speed at which technology continues to evolve and the impact that it will have on humankind. Some predict by 2045 the quantity of artificial intelligence created will be about a billion times the sum of all the human intelligence that exists today. It's theorized humans will become redundant as 'machines' will be capable of human-level intelligence. It makes you wonder what type of legacy our generation is leaving for future generations and what the world they will live in will be like.

ckent@tribune.com or 954-356-4662 Twitter.com @mindingyourbiz

Five tips to pitch a product

Qualify the client

Determine the client's needs

Demonstrate your solution

Answer questions/objections

Ask for the order

Details

Company: Systematic Development Group LLC, 350 Jim Moran Blvd., Suite 120, Deerfield Beach Web: LOK-IT.net Phone: 954-889-3535

Certification resource: Federal Information Processing Standard 140-2 published by the National Institute of Standards and Technology, issuer of FIPS 140 Publication Series to coordinate requirements/standards of cryptographic modules for use by federal government agencies.

Copyright © 2014, The Baltimore Sun
Related Content
  • USM names former Towson president Caret as new chancellor
    USM names former Towson president Caret as new chancellor

    The University System of Maryland has named Robert Caret, president at the University of Massachusetts System and a former president at Towson University, as its next chancellor, system officials confirmed on Wednesday.

  • Hogan names four Cabinet secretaries
    Hogan names four Cabinet secretaries

    Republican Gov.-elect Larry Hogan announced his first four cabinet appointments Wednesday, tapping veterans from both the O'Malley and Ehrlich administrations along with a Republican state delegate and a businesswoman from Laurel.

  • New U.S. plan aims to stop seafood fraud and black market
    New U.S. plan aims to stop seafood fraud and black market

    Addressing growing concerns over seafood fraud, a presidential task force called Tuesday for expanded enforcement and a new program giving consumers more information about the origins of the imported fish, crab and other seafood they eat.

  • Sony cancels Christmas release date of 'The Interview'
    Sony cancels Christmas release date of 'The Interview'

    Sony says it is canceling the Christmas Day release of "The Interview" in light of the decision by theaters not to show the film. Sony released a statement saying, "We stand by our filmmakers and their right to free expression and are extremely disappointed by this outcome."

  • The year in Baltimore Sun pictures
    The year in Baltimore Sun pictures

    The Sun's photo staff effort to bring compelling images that draw the viewer to the pages of the newspaper and baltimoresun.com. The pictures in this blog post are samples of their work in 2014.

  • Ravens Q&A with Mike Preston
    Ravens Q&A with Mike Preston

    Baltimore Sun columnist Mike Preston answers readers' questions about the Ravens' win over the Jacksonville Jaguars, the performance on special teams and more.

Comments
Loading