As a meal delivery consumer in the past, Scott Harris had an idea of what he liked about the service: convenience.
But with a background in marketing and technology, Harris knew how he could improve on the business model — so he launched his own company, DeliverLean in Boca Raton.
With his technology expertise, Harris implemented software tools that created logistical efficiencies. With his marketing skills, Harris put a team together that had experience in private-sector catering and customer service.
The result, says Harris, who co-founded the company with Olga Kuzenkov, is a company he describes as a marketing, customer service and logistics company, that also makes "delicious, portion-controlled and healthy meals."
DeliverLean fast facts: We provide a seasonal array "power foods:" lean protein, healthy complex carbohydrates and fresh produce. We use whole grains like quinoa (pronounced keen wah), a protein-rich seed.
On a monthly basis at 20,000 meals produced, we use about 4,250 pounds of assorted healthy lean proteins.
The drill down:
You're already delivering about 20,000 meals a month and yet just established the business in September 2011. How did you get the word out about the business? It's a combination of organic growth and through acquisition. Word of mouth has played a BIG part of our success. In a short period of time we've created a tremendous amount of brand ambassadors who have helped us build our company.
How were you able to prove your business plan before committing to it? I tried other services and something was always missing, from the flavor profile of the food to the customer service. So I believed that if we perfected the food by hiring top chefs coupled with nutritionists/dieticians who painstakingly work on menu selection, and worked on the details, I knew DeliverLean would succeed.
What steps did you take pre-launch to ensure a successful start I brought on board a "best in breed" team that was carefully recruited including culinary masters Andrew Whiteman and James Donato from two of the most notable private aviation catering companies in the U.S. They've served everyone from President Obama andJay-Z to Prince Bandar of Quitar. We also brought on board Chef Ku who had worked for Donald Trump.
How to you retain clients? We spend hours on nutritional analysis in building menu selections. We procure the finest foods that taste perfect while providing impactful nutrients. Variety is a crucial component to our customer retention because we want customers who will stay on for life. We strive daily to create a superior customer experience. We're affordable and convenient.
Why did you create this business in South Florida, and what is your target market? I love living in South Florida, and I wanted to help give the gift of healthy living & eating to the people around me. Starting in January, we will be hand-delivering in the Miami area for the first time, and we are looking forward to that as it is a great market with many discerning palates.
Categorize DeliverLean. It's a lifestyle. We don't make diet food. We make healthy food filled with satisfying nutrients that are properly portioned. You can certainly utilize DeliverLean as a weight loss tool, and we have tons of clients to prove it, but it can also be used to maintain a healthy body weight, or even strictly for the convenience factor.
What keeps you up at night? Growth! It's like operating multiple companies — a high-end restaurant, a delivery logistics company, and a customer-focused sales & marketing organization.
Details: Company Name: DeliverLean, Boca Raton. Online: DeliverLean.com. Phone 888-730-5326. Facebook.com/WeDeliverLean Twitter.com @Deliver_Lean
4 nutrition Do's and Don'ts
Eat smaller, more frequent meals.
Eat power foods like quinoa, foods that are highly nutrient dense.
It's not just about exercise. 90 percent of weight loss results are via diet and nutrition.
Limit dairy and sugar, lower sodium intake
3 building business tips
Acquire team members along the way with the proper industry experience and attitude.
Constantly seek feedback from customers: Don't tell us what we are good at, tell us what we can do better
Strive to create a brand that excels at providing a positive customer experience.
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