The Show Your Soft Side campaign [Pictures]
The Show Your Soft Side campaign aims to show young people that hurting animals is anything but cool. The campaign features well-known tough guys demonstrating their soft spot for dogs and cats. The slogan: Only a Punk Would Hurt a Cat or Dog.
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Show Your Soft Side campaign
In a twist of fate, a scrappy street feline has become not only the 1st Mariner Arena mascot but the star of the latest "Show Your Soft Side" campaign ad. People will see Buck the kitten on a billboard outside the arena. The copy for the billboard reads: "Dumped at six weeks and left to die. Buck got the last laugh. He now has 174 moms and dads."
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