Miu Miu boutique is back — in Beverly Hills
Miuccia Prada's spinoff line, Miu Miu, has left behind the old niche location it had on Melrose Avenue and moved two doors down from the Prada store on Rodeo Drive.
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(AXEL KOESTER / For The Times)
By Erin Weinge, Los Angeles Times Staff Writer
The wait is finally over. Almost two years after closing its boutique on Melrose Avenue, Miu Miu is back in Southern California. But Prada's spirited sister isn't returning to the now-flourishing shopping street where Balenciaga and Alexander McQueen have recently opened. Instead, the brand is unveiling a 1,600-square-foot space on Rodeo Drive, just two doors down from its older sibling.
Miuccia Prada started Miu Miu in 1993 as an irreverent take on her main collection's structured designs. But now Miu Miu is a luxury brand in its own right, with Paris runway shows and Prada-level prices to match.
"That was a niche location," Miu Miu spokesman Tomaso Galli says of the old space. "We don't want to be niche."
Miu Miu Popeline Pois Nero Glitter dress, $1,150.
Also in Image:
• Kira Plastinina: From Russia with style
• High-fashion heroes at New York's Metropolitan Museum
• Cars and couture
The wait is finally over. Almost two years after closing its boutique on Melrose Avenue, Miu Miu is back in Southern California. But Prada's spirited sister isn't returning to the now-flourishing shopping street where Balenciaga and Alexander McQueen have recently opened. Instead, the brand is unveiling a 1,600-square-foot space on Rodeo Drive, just two doors down from its older sibling.
Miuccia Prada started Miu Miu in 1993 as an irreverent take on her main collection's structured designs. But now Miu Miu is a luxury brand in its own right, with Paris runway shows and Prada-level prices to match.
"That was a niche location," Miu Miu spokesman Tomaso Galli says of the old space. "We don't want to be niche."
Miu Miu Popeline Pois Nero Glitter dress, $1,150.
Also in Image:
• Kira Plastinina: From Russia with style
• High-fashion heroes at New York's Metropolitan Museum
• Cars and couture
