Russell & MacKenna Furniture: Maryland's cottage industry
Russell & Mackenna started in a Severna Park garage, but today its furniture is popular coast-to-coast
The Carly Chair is part of the Russell & Mackenna line of upholstered furniture. (Photo by Lee Kriel for Russell & Mackenna. Baltimore Sun / July 8, 2011)
Today, furniture from all over the world is easy and often inexpensive to come by, but there remains a demand for quality furnishings made by hand. Maryland is home to dozens of businesses producing hand-crafted, often one-of-a-kind furniture, mirrors, lighting and other items for the local market and beyond.
So we're turning the spotlight on some of the Maryland companies that produce top-quality furnishings for the home. Some are small shops, consisting only of one or two people crafting custom pieces for clients with specific needs. Others have grown to become large companies with a national footprint, establishing a presence in some of the country's toniest locales.
Russell & Mackenna, a company that started small and made it big, is one of those Maryland-born businesses making an impact on the home design scene.
Known for its fun, colorful and relaxed cottage-style furniture, Russell & Mackenna is the creation of Lauren Russell and her father, Larry Strassner. The company got its start in a one-car garage in Severna Park, the spark of inspiration from newlyweds figuring out how to furnish their home.
"When my husband and I were first married, I put a photo of a bright blue beadboard bookshelf from a company called Maine Cottage on my refrigerator," says Russell. "I would look at it every day in the hope that I'd eventually save up enough pennies to buy it."
When she became pregnant with her first child, Russell needed a place to store baby books, but she hadn't saved up enough to purchase the shelf, so her husband, Kevin, built something similar for her.
Little did Russell imagine that bookshelf would launch a furniture-making business, catering to clients and furniture stores across the nation.
"The idea to start a furniture company was actually a fluke," says Russell.
While she was working as a marketing design consultant, a client stopped by her home and saw a vanity Russell had designed for her husband to build.
The client asked if Kevin could build one for her. One vanity quickly turned into five. Five vanities soon became a master bedroom suite as well as beds, dressers, and storage for all five of Russell's client's children.
"At that point, we were most definitely in business. But there was one problem: Neither my husband nor I knew anything about business, let alone manufacturing."
As fate would have it, Strassner was a recently retired corporate CEO with plans to play golf for a whole year straight. But his daughter had other ideas.
"I figured he could help us with a business plan instead," says Russell.
In 2003, Russell & Mackenna was launched, combining the family's last name along with their newborn daughter's middle name. For the first year, all of the furniture was still being manufactured in the Russells' garage. Recognizing that they needed to increase their fledgling business in order to afford a much-needed move to a proper workshop, Russell and Strassner decided to exhibit at a trade show.
"When we agreed to do it," says Strassner, "we only had a couple pieces of furniture, no marketing materials or a catalog, but the rush to prepare for the show was worth it." At the show, the company sold its line to two furniture stores, one in Palm Beach, Fla., and one in Pawleys Island, S.C.
With Russell, 38, guiding product design and marketing and Strassner, 68, managing the operations, Russell & Mackenna grew quickly, winning fans of brightly painted wood furniture all over the country, opening a flagship store in Severna Park and adding upholstered pieces to its range of offerings.
"We knew we would need upholstered furniture to support the product line and grow into a national brand that could fill an entire house with product," says Russell.
Lacking the background to build upholstered pieces, Russell & Mackenna began their search for a manufacturer.