Try digitalPLUS for 10 days for only $0.99

Lifestyle

Lifestyle

Target, Neiman Marcus (and 24 designers) pair up for holidays

Come the holidays, Target and Neiman Marcus are joining forces, co-launching a special collection with more than 50 products from 24 designers.

The first-come, first-serve giftable offerings will be designed by the likes of Carolina Herrera, Marc Jacobs, Oscar de la Renta, Diane Furstenberg and more and made available on both retailers' websites and in stores on Dec. 1.

Items will cost anywhere between $7.99 (standard Target pricing) and $499.99 (more Neiman Marcus’ speed).

The lady and the tramp partnership is an unusual one, considering that one pair of earrings at Target goes for about $10 while the dangly baubles at Neiman Marcus easily run past $1,000.

Target has nearly 1,800 stores. Neiman Marcus operates fewer than 100. Good luck finding the paper towels and groceries sold at the former on the shelves of the latter.

The concept of high-low capsule collections is one of Target’s calling cards – the retailer has paired with couture designers such as Jason Wu and Alexander McQueen, whose limited, discount designs have sold out within minutes at Target stores (see Missoni).

The model has been copied enthusiastically by other chains such as H&M and Forever 21.

But with the luxury market going through major shifts, it also behooves Neiman Marcus to make itself more accessible to bargain hunters. Most of the items in the Target + Neiman Marcus Holiday Collection will be priced at less than $60.

“Target and Neiman Marcus are known for charting new terrain, and by joining forces for the holiday season, we’ve set the stage for a redefining moment in retail,” said Gregg Steinhafel, Target’s chief executive, in a statement.

RELATED:

Haute couture and discounters walk down the aisle

Retail sales at major chains up a weak 0.1% in June

Target's Jason Wu line inspires long lines, frenzied shoppers

The new definition of luxury: Discounted, personalized and green

Follow Tiffany Hsu on Twitter and Google+

Copyright © 2015, The Baltimore Sun
Related Content
  • Bathing suits through the years

    Bathing suits through the years

  • Fashion 5: Coach in a clutch, suit drive and more

    Fashion 5: Coach in a clutch, suit drive and more

    What’s hot right now in the Baltimore area.

  • Maryland weddings

    Maryland weddings

    Browse photos of recent Maryland weddings -- from traditional church ceremonies to quirky, Baltimore-themed celebrations. To read more about each couple's story, go to baltimoresun.com/weddings. Just wedded? Email your wedding details to weddings@baltsun.com.

  • Collared - Baltimore Sun readers' pets

    Collared - Baltimore Sun readers' pets

    Read about local pets, or share your own story. We're interested in cats and dogs, but also hamsters, hedgehogs, turtles, horses, chickens -- the whole pet gamut. For more information, email pets@baltsun.com and be sure to put "Collared" in the subject line.

  • Red, white & blue fashion

    Red, white & blue fashion

    This holiday, take an Americana-themed approach to your ensemble without giving up your independence. There’s no need to go overboard and drape yourself in a flag to show some patriotism. Instead, make a sartorial statement in either red, white or blue. Fourth of July revelers are in luck because...

  • 20 area events that make for a fantastic Fourth of July

    20 area events that make for a fantastic Fourth of July

    July Fourth is not just for parades anymore. Not that there won't be parades aplenty of Saturday, but if this is the Fourth for stepping outside your normal comfort zone, we've got plenty for you, too. So get out your quill pens and tricorn hats and have yourself a flag-waving good time. For Fourth...

Comments
Loading

73°