Yes, for sure. We also have a curated collection of third-party vendors selling products that are very focused on craft. We call it the Makers Movement. And as we open more stores, we hope to seek out vendors that are meaningful to the communities they are in, to create more localized shopping experiences. Right now in the Westport store, we feature Moving Mountains jewelry out of Brooklyn and Proud Mary products made from global textiles. We’ll also be working with IX, which sells huaraches from Guatemala with proceeds helping provide clean drinking water to children.
When will the next Lou & Grey store open?
We have several stores in the works but no firm date. But they are coming.
There are a lot of brands and retailers going into the active-wear category. How will Lou & Grey stand out?
I don’t think there is anybody doing this in its totality. People are dipping their toes into active wear or bigger brands are doing a couple pieces, but no one is capturing the lifestyle feeling. These are clothes that you don’t have to think about, that allow you to feel comfortable and approach life in an easy, non-complicated way while looking stylish. But more than that, it's about what you surround yourself with to live a relaxed, casual lifestyle.
[Updated 2:54 p.m. PDT April 29: A previous version of this post mis-stated the structure of the brands involved. ANN INc. is the parent company of Ann Taylor, Loft and Lou & Grey. Lou & Grey stemmed from Loft.]