Wineries, restaurants and big name retailers teamed up to provide guests with an enjoyable approach to raising money for charity.
Some guests turned the event into a girl's night. Paula Phillips of Baltimore heard about the benefit through her friend.
"I like the variety. There's food, wine and coupons," Phillips said. "And, of course, it's all for a good cause."
Tickets were $25 each and all of the proceeds went directly to the United Way of Central Maryland. Guests who sported bright green wristbands had access to wine tastings, unlimited food samples and loads of shopping deals. The first 300 ticketholders also received goodie bags.
Todd Langenberg, vice president of development for the United Way, said this was the inaugural event. General Growth Properties, Towson Town Center owner, sought a way to donate to charity, leading them to contact the United Way, according to Langenberg.
The United Way of Central Maryland works to improve education, help people achieve financial stability and promote healthy lives, according to its website.
"It's a great opportunity to give a tax-deductible donation to a good charity," Langenberg said.
Basignani Winery, Boordy Vineyards and Woodhall Wine Cellars were the featured wineries. Food was provided by The Cheesecake Factory, P.F. Chang's and Stoney River. Trendy stores such as Tiffany & Co., Pottery Barn and J. Crew offered shopping incentives.
Megan Herman, 28, of Halethorpe, saw the event mentioned in Baltimore magazine. She said it was a great idea because it motivated others to give back to the community.
When asked about which stores she wanted to visit, she replied "definitely Banana Republic and Tiffany's."