The Etch-a-Sketch gaffe by Mitt Romney's aide -- that played out here in Maryland during the candidate's visit Wednesday -- has added some fun and sparkle to a race that needed a good prop.
Newt Gingrich waved around one of the classic kids toys during a campaign stop in Louisiana.
Time magazine called it "Mitt Romney's Etch-a-Disaster.
The oops happened on CNN. Romney aide Eric Fehrnstrom said, asked if his candidates positions in the primary might be too far to the right to win in November, replied: “Well, I think you hit a reset button for the fall campaign. Everything changes. It’s almost like an Etch-A-Sketch. You can kind of shake it up and restart all over again.”
The name of the toy was trending on Twitter Thursday morning.
Political analyst Larry Sabato (@LarrySabato): Hate to see Etch-a-Sketch dragged thru mud. Big part of my childhood. Proved to me I had no artistic talent.
Comedian Andy Borowitz @BorowitzReport: Romney: "We're not like Etch-a-Sketch. We're more like Hungry Hungry Hippos - we can't stop opening our mouths."
Former Bush spokesman Ari Fleischer @AriFleischer: If the MSM covered Joe Biden the way they cover Eric Fehrnstrom, Pres O wld have to deal w an etch-a-sketch moment every day
Fortune magazine, cleverly, wanted to see what the Etch-a-Sketch people thought of the comment.
The spokeswoman's response was hilarious.
"Happy to see Etch A Sketch, an American classic toy, is DRAWING attention with political candidates as a cultural icon and important piece of our society. A profound toy, highly recognized and loved by all, is now SHAKING up the national debate. Nothing is as quintessentially American as Etch A Sketch and a good old fashioned political debate.
We are pleased with the added attention being drawn to Etch A Sketch which is truly one of the most recognizable, iconic and fun toys ever developed. As one of the most classic toys of all time, Etch A Sketch has always sold particularly well with today's consumer. It is too early to tell, but we are hopeful to see if there is an uptake in sales given this recent exposure."