Bel Air High alums' holiday cookies touted on 'Today'

Ugly holiday sweaters are bad enough. But ugly holiday sweater cookies? Isn’t that taking things a bit too far?

Apparently not for Bel Air High and MICA alums Brennen and Zoe Lukas, whose perhaps-too-colorful Christmas confections were spotlighted on NBC's "Today" show this morning. During a segment on gifts under $30, "style expert" Lilliana Vazquez gave the cookies a quick shout-out.

"How cute are these cookies?" Vazquez gushed, noting they were available in both Christmas and Hanukkah themes.

Hosts Kathie Lee and Hoda both sounded impressed – one said they were "clever" – but, sadly, there was no time for either to eat one. The cookies only got about 10 seconds of screen-time, just enough to note that they can be yours for only $22.95 for a box of four.

The Lukases, whose first date was Brennen's senior prom at Bel Air in 1994, run the quirky Whipped Bakeshop in Philadelphia’s Northern Liberties neighborhood. No word on whether he wore such a sweater to the prom, but since his date later married him, chances are he didn't.

You can check out the sweater cookies at

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