Real estate developer Dana Henson, 50, started her day with meetings in Washington, D.C., at the U.S. Department of Housing and Urban Development. But, knowing that she was heading that evening to the Play It Forward event, the vice president of The Henson Development Company and Port Discovery board member changed out a couple of accessories — “basic Gucci brown shoes and brown Gucci horsebit handbag” — for pieces a tad more … well, playful.
Her outfit reflected her love of style and what drives it. Sure, there are the high-end designers she loved. But she was also sported pieces from a less expensive line — ASOS.
“The way that I shop, I look at the stitching detail. Online, I zoom in and that will tell me the level of quality. I’m very, very conscious of hardware — snaps, buttons. That speaks volumes to the brand,” the Pikesville resident said.
When a brand or designer pays attention to detail, Henson said she pays attention to the brand and becomes a loyal customer. She said she is such a faithful Christian Louboutin fan, the company ships her shoes automatically. It also has let her design some of her own footwear — with the designer’s approval, of course.
That brand loyalty started at a very young age, with Garanimals, the children’s clothing line that uses animal tags to match separates.
“When I was growing up, every year, my mother would take me school shopping. And she would say, match your tag. I was like 5 and I was really into it,” she said.
HER ENSEMBLE: Vero Moda white shirt with pintuck detail and front tie cinched waist and white skirt with seam detail and handkerchief hem from asos.com; brown gemstone bead multi-strand necklace with brass heart embellishments from Saks Fifth Avenue “years ago”; “Starouchi” stiletto sandals with multi-color pompoms, gold ankle ties and patterned satin heels and peach, melon and white handbag with pale yellow and gold bow detail — both from Christian Louboutin store in Miami; and diamond stud earrings.