The board, which represents hospitality and tourism industry leadership from across the state, guides and supports the work of the Maryland Office of Tourism.
By General Assembly authority, the board has broad policy powers to guide the direction of all activities necessary to develop and market the Maryland as a destination. Roche will represent Maryland Destination Marketing Organizations for a three-year term on the state board. Other industry representation on the board includes lodging, retail, transportation, food service, attractions and six members of Maryland's General Assembly.
"I'm honored to serve and promote our great state on the Maryland Tourism Development Board," Roche said. "With so many wonderful experiences to offer, tourism is truly a bright spot in Maryland's economy."
An 18-year-veteran of Maryland's tourism industry and a former tourism manager for the City of Havre de Grace, Roche said she would like to see a greater awareness across the state of the value of tourism and the power of promotion.
"I hope to bring more grass roots advocacy to the table. We need only to look at the impact of a successful state-promoted event such as the Star-Spangled Sailabration to realize the local impact in our hotels, restaurants, shops," she said. "Tourism sustains small businesses and jobs in every Maryland County - let's spread the word."