"It's a fun time. I came here, I didn't really know what to expect," Tomlinson said. "I got breakfast, got a cot, friendly people."
Ables, the Chick-fil-A spokeswoman, said the company has done such events since 2003 and they have stayed popular.
"It's rare to do an opening where, on a Wednesday at 6 a.m., there is less than 100 people," she said.
More devotees, more promotions
The grand opening on Thursday kept the restaurant bustling as well, with the parking lot and building staying full through the afternoon.
Sue James, a marketing coordinator, said the Forest Hill opening was very smooth and the distribution of the "First 100" giveaways went well.
All children visiting were getting "Mini Moo" stuffed cows and adults were getting coupons for a free breakfast entrée, she said.
A balloon artist and family activities are scheduled for Saturday.
"Forest Hill seems to be excited that we are here," James said. "We have gotten a lot of positive feedback."
James said the response to a Chick-fil-A opening is always enthusiastic.
"It's just good food and good service, so that makes a difference," she said, adding that the company loves to work with local groups on family-friendly activities.
"Chick-fil-A partners really well with the community," she said.