It's a matter of life and death, to be sure. But surviving breast cancer, and spreading the word about prevention and treatment to help others do the same, can apparently also be cause for dancing.
This month Carroll Hospital Center in Westminster is one of more than 260 organizations across the country competing in the Pink Glove Dance Video for Breast Cancer Awareness campaign.
The hospital recently produced a video in which literally hundreds of employees — and some local cancer survivors — dance through the hospital halls and parking lot to the tune of Katy Perry's "A Part of Me."
The video is the hospital's entry in a national competition in which the care facility with the most votes will receive $10,000 donated to a breast cancer charity of their choice. The second place video will net $5,000, with $2,000 for third place.
People can vote today, Oct. 19, through Friday, Nov. 2. The winners will be announced Nov. 9.
For details of the contest in general and links to the contest entries, go to http://www.pinkglovedance.com.
The direct link to the Facebook page to vote for Carroll Hospital Center's video is HERE. Users must have a Facebook account and be logged into that account in order to vote.
Carroll's video starts with a patient, portrayed by Adriane Morrow, getting up from a hospital bed and — wearing pink gloves — dancing through treatment areas, meeting rooms, care and therapy facilities — and even the hospital cafeteria. Along the way, hospital employees, all also wearing pink gloves, join her until they gather outside for a spirited dance party.
Selena Brewer, marketing manager for the hospital, said Morrow — who is actually the marketing liaison at Carroll Home Care and Carroll Hospice — volunteered to be the vocal point of the video. She was a natural not only because of her commitment to the affiliated hospice center, but also an important asset — she's a Zumba dance instructor.
"We knew that she was a great dancer, and would be perfect for the part," Brewer said.
The video was taped at the hospital in early September, and was shot, produced and edited by the Eldersburg-based Freedom Digital Media.
"We've used them before for some other things," Brewer said. "They did a great job."
The hospital's Facebook page for the contest notes that, "More than 200 of our associates, physicians and volunteers showed their support for breast cancer awareness by dancing their heart out. Some of our participants were cancer survivors, and we were pleased to pay tribute to them in such a unique way."
The Pink Glove Dance Video contest is sponsored by Medline, a national supplier of medical supplies. Three years ago Medline produced its own dance video, featuring workers with pink gloves, to raise breast cancer awareness — and it generated more than 13 million views on YouTube, according to the website.
Last year, the company decided to expand the idea to a competition, and saw 139 videos entered from hospitals, nursing homes, schools and other organizations across the country. This year, the entries have essentially doubled.
For those unable to connect via the link above, the direct web address to the Carroll Hospital Center video entry is: https://www.facebook.com/medlinebreastcancerawareness/app_412536422133323?app_data=2_carroll-hospital-center