T7. 46.4/71 – Super Bowl XVIII, CBS
T7. 46.4/63 – Super Bowl XIX, ABC
9. 46.3/67 – Super Bowl XIV, CBS
10. 46.0/69 – Super Bowl XLV, Fox

VIEWERSHIP GROWS THROUGHOUT THE GAME: The viewership and rating grew throughout the game and peaked at a 117.7 million viewers and a 50.7/72, respectively, from 9:30-9:58 p.m. ET in the fourth quarter when Eli Manning led the Giants on a game-winning drive.

HALF HOUR VIEWERSHIP (Times ET):

6:31-7, 99.2 million
7-7:30, 107.9 million
7:30-8, 110.9 million
8-8:30, 114.0 million
8:30-9, 114.3 million
9-9:30, 115.4 million
9:30-9:58, 117.7 million

HALF HOUR RATINGS (Times ET):

6:31-7, 42.5/69
7-7:30, 45.5/71
7:30-8, 46.4/71
8-8:30, 47.4/70
8:30-9, 47.7/70
9-9:30, 48.9/70
9:30-9:58, 50.7/72

HALFTIME SHOW FEATURING MADONNA IS MOST-WATCHED EVER: The halftime performance by Madonna (8-8:30), was seen by 114.0 million viewers, nearly four million more than last year’s performance featuring the Black Eyed Peas (110.3 million), and is the most-watched Super Bowl halftime show featuring entertainment ever (dating back to 1991).

· The halftime viewership 18.3 million more than NBC’s last Super Bowl with Bruce Springsteen (95.7 million).

· The halftime show earned a 47.4 household rating, six percent higher than last year (44.7/68) and is the highest-rated halftime show featuring entertainment ever.