It was only a preseason opener on a rainy night in Florida, but WBAL's telecast of the Baltimore Ravens victory Thursday night was the most-watched show on Baltimore TV since March.
The game earned a 21.4 rating and 33 share, which translates to an audience of 329,000 viewers, according to Nielsen figures supplied by WBAL.
"That size audience for a preseason game is another example of the power of the Ravens brand," Dan Joerres, general manager of WBAL-TV, said in a telephone interview.
"The pre-game show drew 137,000 viewers at 7 p.m. -- that's just a huge number at 7 o'clock," he added, also attributing the station's ratings success to the quality of his broadcast team of Gerry Sandusky, Stan White and Qadry Ismail.
By way of comparison, Thursday's game was up 47.5 percent over the two preseason games last year, which were not on against the Summer Olympics.
The 33 share means one out of every three sets is use in the Baltimore market was tuned to the game Thursday night.
From an advertising point of view, even more impressive is the fact that the game drew roughly one-third of the audience with both men and women ages 25 to 54.
Copyright © 2014, The Baltimore Sun