www.baltimoresun.com/entertainment/tv/z-on-tv-blog/bal-ravens-baltimore-tv-ratings--20130107,0,2223276.story

baltimoresun.com

Ravens Baltimore TV audience Sunday largest since Super Bowl

One out of every three people in market were watching victory over Colts

By David Zurawik

The Baltimore Sun

12:01 PM EST, January 7, 2013

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Baltimore TV viewers tuned in big time Sunday for the last home game of Ray Lewis.

The average audience of all viewers (age 2 and older) was 877,700. Viewership peaked at 4 p.m. with 974,100 viewers watching on WJZ-TV, Baltimore's CBS-owned station.

That was the largest audience in the Baltimore market for any show on any channel since last year's Super Bowl on NBC, according to WJZ and Nielsen. That would cover some pretty big events like the Olympics.

The total number of people 2+ in the market is 2,707,000, which means one out of every three people living in this market was watching the Ravens victory over the Indianapolis Colts.

That is a big, big number in this era of fragmented media audiences.