www.baltimoresun.com/entertainment/tv/z-on-tv-blog/bal-preakness-tv-ratings-nbc-20130519,0,3490422.story

baltimoresun.com

PREAKNESS 2013

Preakness TV ratings up year to year, according to NBC overnight data

Race up 6 percent. pre-race rises 24 percent for network coverage

By David Zurawik

The Baltimore Sun

11:31 AM EDT, May 19, 2013

Advertisement

The audience for NBC's coverage of the Preakness was up by as much as 24 percent during the afternoon, according to overnight Nielsen data provided by the network.

The audience for the block of time that includes the race (5:45 p.m.-6:45 p.m. ET) was 9% up from 2012 with a 6.0 ratings versus 5.5 last year.

Pre-race on NBC (5 p.m.-5:45 p.m. ET) was up 24% from 2012. That's a 3.6 ratings versus 2.9, and that's the largest audience since 2009.

Not surpisingly, Baltimore was the top market with the telecast drawing a 15.7 rating and a 32 share.

Other tops markets: Louisville 15.0/27, Oklahoma City 11.2/20, Knoxville 11.1/20, Ft. Myers 10.6/20, West Palm Beach 10.2/20, Cincinnati 9.1/18, Greensboro 9.0/17, Washington, D.C. 8.9/21, Buffalo 8.6/20