NBC Olympics director Bucky Gunts talks Phelps, Gabby and tape delay
He's the guy who shapes what America sees of the London summer games
Bucky Gunts with his fourth Emmy for Olympics coverage on NBC. (Reuters / August 3, 2012)
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As head of production and director of the opening ceremonies and the nightly prime-time show for NBC, the Baltimore Friends School graduate largely determines the major story lines and images that will form the shared memory of the games – not just in 2012 but possibly for generations to come.
A four-time Emmy Award winner for previous Olympics direction, Gunts is at the center of a media strategy that has resulted in record ratings for NBC – as well as some angry criticism primarily in social media.
The 61-year-old broadcaster, who started his career working for his father, Brent Gunts, at Baltimore's WBAL-TV after graduating from Cornell, talked Friday about the games he is in the middle of directing, the big story lines of Michael Phelps and Gabby Douglas and the criticism NBC’s tape delay coverage has received from some quarters.
Q. Bucky, let me check a couple of quick facts. You’re 61 now, right?
A. I am. But I feel about 68 right now.
Q. But this year, after working 10 Olympics for NBC, you actually got to run with the torch, right?
A. I did. I put that up there as one of my personal Olympic highlights, a special moment. I had no idea what to expect, but the people [along the route] were awesome. I’m glad I got the chance to do it.
Q. I know you were a lacrosse player on a championship Cornell team. But did you have to work out to get in special shape for this run at 61?
A. I actually was a little out of breath at the end of it… Yeah, really, I’m not sure why, maybe it was the excitement, but I was definitely out of breath.
Q. What’s been the biggest challenge so far in covering the games for NBC?
A. I guess the biggest challenge for me is that within that title of head of production, I’m responsible for the overall look of NBC’s coverage. So, when I get here, I have pretty much three different jobs to do.
Number one, is to make sure that everything’s right at all of the venues from a directing standpoint – that all our cameras in the right positions that we’ve surveyed. So, that takes a little while.
And then, I’m also trying to make sure that the studios are all squared away – and that takes a lot longer. There’s a lot involved in getting the two major studios [daytime and evening] for NBC and also NBC Sports Net [NBC’s primary sports cable channel] set up.
But the biggest thing is to direct the opening ceremony at the same time and get ready for that, because that’s just such a concentrated effort for about two weeks leading up to the start of the Olympics. So, there are a lot of different things to do at the same time, and that’s the biggest challenge.
Q. Now, you’re directing prime-time coverage every night. And I know you’ve directed pretty much every kind of live sports coverage over the years from football to golf for the network. Is there a difference with tape delay as NBC is doing in these games? Does it involve a layer of editing in putting the package together for prime time? How does it work?
A. It doesn’t really work that way in terms of editing. All the editing is done at the venues – like for gymnastics or swimming. So, what we receive in the IBC [International Broadcast Center] is a finished product pretty much. So, we are integrating the studio elements with the venue elements, and then, packaging it and sending it to New York. So, in the prime-time show, I’m more involved just in studio direction with the Costas segments. And then, just making sure that everything is integrated correctly.
Q. How about the Michael Phelps and women’s gymnastics story lines? Can you talk about how those narratives look from where you sit? Do those story lines differ from the story lines you guys might have come into the games with?
A. From my point of view for Michael Phelps, I’m a personal fan because I’m from Baltimore. So, I’ve got my own personal rooting interest, not that I would let that influence my work. But both of these stories, as well as the [Ryan] Lochte-Phelps rivalry, have been driving the ratings through the roof. The gymnasts – Gabby in particular – are completely lovable and photogenic and sensational. I think everybody’s fallen in love with Gabby.