A lot of people think they would be good on national TV -- if only they got the chance to be in front of the cameras.
Well, many local and some national figures got that chance last week with the news media here in full force to cover the aftermath of the death of Freddie Gray.
Image matters in our media-besotted culture. You can't get elected and you can't govern these days if you can't project the right stuff on TV, Internet and social media.
Here are some of the media winners and losers of the last week in Baltimore.
By David Zurawik