While that is down about 10 percent from what the Sunday night telecast had been drawing, the telecast was still the most watched prime-time show of the week among young viewers (18 to 49 years of age). The overall audience was far and away the largest on television Sunday night.
The dip in overall viewing was attirbuted to the blowout nature of the game with the Ravens jumping off to a fast 20 to 7 lead and never trailing as they went on to win 34-17.
Within Baltimore, the audience was enormous -- a 38.8 rating and 56 share, which means more than one out of every two people who watched TV Sunday night were watching the game. WBAL, the NBC affiliate in Baltimore, said 665,870 Maryland viewers tuned into the game, according to its Nielsen Media data.
Here's the release from NBC:
NEW YORK – October 4, 2011 – Despite the 34-17 blowout that saw the Baltimore Ravens defeat the New York Jets, Sunday Night Football was the most-watched program on Sunday night for the fourth straight week and the No. 1 show of the week in the key advertising demographic of Adults 18-49, according to official national data released today by The Nielsen Company.
The game drew 18.9 million viewers, 10 percent lower than last year’s Week 4 game (Bears-Giants, 20.9 million), but up three percent from the 2009 Week 4 game (Chargers-Steelers, 18.4 million). Jets-Ravens marked the second most-watched Week 4 game in the six-year history of SNF.
The household rating for Jets-Ravens of 11.5/18 is down eight percent from last year’s Week 4 game (12.5/20) but up five percent from the 2009 Week 4 game (11.0/18).
The Adult 18-49 rating of 7.7 ranked Sunday Night Football as the No. 1 primetime program of the week in the key advertiser demographic.
SUNDAY NIGHT FOOTBALL VIEWERSHIP FOR WEEK 4 GAMES:
SNF STARTS STRONG: Through the first four weeks of the NFL season (four Sunday’s and one Thursday), Sunday Night Football is averaging 23.2 million viewers, the most through this point in the season in the six-year history of SNF.
The four-week average household rating of 13.9/22 is one percent higher than last year’s 13.7/23 and 10 percent ahead of 2009 (12.6/21) through the same point in the season.
· The critically acclaimed Football Night in America is averaging 9.5 million viewers and a household rating of 5.8/10 (7:30-8:15 p.m. ET) through the first four weeks, up 10 percent and nine percent, respectively, from last year’s first four weeks.
SNF IS NO. 1 SHOW OF SUNDAY NIGHT AGAIN: The Jets-Ravens broadcast was the No. 1 show of Sunday night in households, total viewers and all key adult and male demographics (excluding NFL overruns).
· Sunday Night Football powered NBC to a Sunday night primetime win, averaging 16.6 million viewers from 7:30-11 p.m., 19 percent ahead of second-place CBS (13.9 million), which benefited from an NFL overrun.
SNF 5-FOR-5: With 18.9 million viewers for Jets-Ravens, Sunday Night Football starts the season five-for-five versus its competition. This continues a trend for SNF dominating Sunday nights. Last season, “Sunday Night Football” was the No. 1 show all 18 nights (100 percent) vs. its competition (16 Sundays, one Tuesday and one Thursday).
2011 – 5 of 5 (Four Sundays, one Thursday – 100 percent)
2010 – 18 of 18 (16 Sundays, one Tuesday and one Thursday – 100 percent)
2009 - 15 of 16 Sundays (94 percent)
2008 - 13 of 16 Sundays (81 percent)
2007 - 11 of 16 Sundays (69 percent)
2006 - nine of 16 Sundays (56 percent)
TOP 10 METERED MARKETS FOR RAVENS-JETS:
1. Baltimore, 38.8/56
2. New Orleans, 18.8/26
3. Las Vegas, 18.3/29
4. Richmond, 18.2/28
5. San Diego, 16.9/29
T6. Washington D.C., 15.9/26
T6. Indianapolis, 15.9/25
T6. Albuquerque, 15.9/23
9. Dayton, 15.8/23
10. Nashville, 15.7/23
*New York placed 11th among metered markets with a 15.4/24