The Ravens won Thursday's battle at M&T Bank Stadium, 22-20, but Baltimore and Pittsburgh essentially finished in a tie in TV viewing of the game.
Both audiences were big.
In Pittsburgh, the game drew a 38.3 rating and 63 share, while in Baltimore it drew a 37.8 rating and 64 share.
Rough translation: two out of every five TV households in those markets were tuned to the game, and three out of every five sets in use Thanksgiving night were on NBC's coverage.
Tipping the scale in Baltimore's favor as the home of more serious fans is the fact that the game was in Baltimore and 71,000 were in the stands.
Not surprisingly, given the down-to-the-wire finish, the ratings increased every half hour from 9:30 on, peaking at 14.0/30 from 11:30-11:45 p.m.
After Baltimore and Pittsburgh, the next largest audiences were in Dayton 17.9/31, Buffalo 17.1/31 and Richmond 16.6/29.
The game will probably be the most popular show on TV for the night. But it is unlikely that it will set any national records if those smaller markets are any indication.