WB trying to age gracefully

The WB has decided it's been doing things all wrong. The teens and young adults it has pursued almost exclusively gave the network a strong foundation. However, the WB has been unable to build upon it, largely because the shows have been so precisely aimed. Last season was one of the worst in the network's brief history, so a change, which included replacing head programmer Jordan Levin, was in order.

By Tom Jicha

July 21, 2004