NBC's "Days of Our Lives" took the gold for drama series at the 40th annual Daytime Emmy Awards on Sunday.

The win marked the first time since 1975 that the sudser has won the top prize at the Daytime Emmy fete -- and only its second drama series nod in its nearly 50-year run on NBC. And to make it that much sweeter, the victory coincided with the birthday of exec producer Ken Corday.

"Pinch me," he said. "Today is a great day to celebrate."

The Beverly Hilton was abuzz earlier in the kudofest as George Lucas picked up his first Emmy -- and the second award ever in his long career -- for "Star Wars: The Clone Wars" at the 40th annual fete.

"We've pulled ourselves up from the outer reaches of daytime television," Lucas said in accepting the kudo for the Cartoon Network animated series. He thanked "all the poor souls who toil over their computers" to make the show.

Lucas (pictured above with the 'Clone Wars' team) noted that the win was "the second award I've ever won," coming on the heels earlier this year of an NAACP Image Award for his historical pic "Red Tails."

The first award of the night went to Doug Davidson of CBS' "The Young and the Restless."

Kudo was an emotional way to start the ceremony at the Beverly Hilton as it marked the thesp's first win after four nominations in the lead drama actor category. Davidson (pictured above) has been on the long-running CBS soap since 1978.

"Some of the presenters are younger than my tux," he observed. Clearly overwhelmed, Davidson gave a shout-out to longtime "Y&R" star Jeanne Cooper, who died last month, and producer Bill Bell. He also cited the show's loyal viewers. "They're more than fans -- they've been family to me," he said.

"CBS Sunday Morning" was another surprise winner, prevailing in the morning program over its high-wattage competition from the weekday editions of ABC's "Good Morning America" and NBC's "Today." Kudo marked the program's first Daytime Emmy win since its premiere in 1979.

Host Charles Osgood couldn't resist referencing the recent behind-the-scenes drama in morning TV by noting that the "Sunday Morning" team is nothing but collegial. "We actually like each other -- amazing!" he quipped.

Another unexpected winner was Ricki Lake for talkshow host -- for her now-defunct attempt to revive her daytime yakker. Lake was not on hand to accept the award.

Heather Tom of "The Bold and the Beautiful" scored the lead drama actress award for the second year in a row. It marked her fifth Daytime Emmy win overall.

In the competitive entertainment talkshow heat, it was "Ellen DeGeneres Show" for its 7th win in the category.

"Ten years ago the idea of Ellen DeGeneres hosting a talkshow made a lot of people nervous," said "Ellen" exec producer Mary Connolly. "We hope people realize 10 years later that there's absolutely nothing to be nervous about."

"Y&R" star Billy Miller won in the supporting actor category in a tie with Scott Clifton, who nabbed his first win for "The Bold and the Beautiful." Miller also mentioned Cooper in his acceptance remarks, calling her a "grandmother" to everyone in daytime TV.

"General Hospital's" Julie Marie Berman was another first-time winner, as supporting drama actress. Her castmate, Kristen Alderson, won for younger drama actress.

Chandler Massey of NBC's"Days of Our Lives" won for younger drama actor.

"The Bold and the Beautiful" also won for drama series writing and directing.

CBS' "The Price is Right" took the trophy for best game show -- its sixth win in the category. Ben Bailey, host of Discovery Channel's "Cash Cab," won his third statuette for game show host. Bailey noted the bittersweetness of the moment as the show is no longer in production, after 400 episodes.

"Sorry to bring a downer," Bailey said. "Think how I feel."

Syndie yakker "Dr. Oz" won in the information talk show category, beating out the frosh year of Katie Couric's show and fellow syndie "The Doctors." That kudo was presented by the hosts of CBS' "The Talk." Aisha Tyler was fast on her feet when it turned out she was handed the envelope for a different category. Noticing the error, Tyler vamped: "Apparently 'Homeland' won for best informative talk show."

Food Network programs "Best Thing I Ever Made" and "Trisha's Southern Kitchen" tied in the culinary program category.

Lidia Bastianich, host of PBS' "LIdia's Italy," beat out higher profile competition for the culinary host trophy.

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"Let's Make a Deal" host Wayne Brady delivered a heartfelt tribute to his predecessor, Monty Hall, in presenting him with a lifetime achievement kudo. Hall thanked "all the television networks who put me on the air and the viewing public who kept me there."

Corbin Bernsen paid tribute to his mother, "Y&R" star Cooper, as he introduced the "In Memoriam" segment. He dropped an F-bomb and the S-word in describing what his mother's reaction would have been to being featured in the tribute seg. "That is my mother speaking, not me," he added.

Betty White paid tribute to prolific gameshow producer Bob Stewart, creator of "The Price is Right," "To Tell the Truth," the "Pyramid" franchise and "Password." White noted that it was Stewart's invitation for her to appear on "Password" that led to her to meet "the love of my life," host Allen Ludden.