Preview: Xbox One social media buzz reveals many frustrated gamers
Xbox One console. (Microsoft / May 29, 2013)
With the world as its stage and a lot of time to get things right after Sony's PlayStation 4 press conference in New York City, Microsoft dropped the ball at its Redmond, Washington, Xbox One reveal. The company chose to focus on entertainment capabilities rather than exclusive games, and many gamers were frustrated and upset about this approach.
Fizziology is a game that tracks social media buzz by focusing on Twitter, Facebook and blog chatter across the country. Ben Carlson, president and co-creator of Fizziology, studied the chatter and reveals who won the early battle between Microsoft and Sony in this exclusive interview.
Q. How did the pre-buzz for Xbox One compare to the pre-buzz for PS4?
A. Xbox One saw more pre-buzz social chatter than the PS4, in part because Xbox users were waiting to see what the next-gen console would be after they watched or read about the PlayStation announcement.
Q. How about the post-buzz?
A. Xbox One experienced slightly more post-reveal social conversation compared to that of the PS4, mainly because Microsoft released more details and shared the look of the console, ultimately giving people more to talk about.
Q. What did gamers think of the lack of games actually shown during the press conference for Xbox vs. PS4?
A. Gamers were frustrated in the social conversation by the lack of games actually shown, especially since many hardcore gamers are loyal Xbox consumers. Twenty-two percent of the negative Xbox buzz over the past 24 hours came from those who thought Microsoft was moving away from gamers with their more entertainment-focused console. And while excitement was high for "Call of Duty: Ghosts," some gamers were making fun of the video's focus on arm hair detail and dogs, instead of what they consider to be more important game characteristics.
Q. How important are issues like no backwards compatibility and no used-game playback to gamers?
A. No used-game playback (and the inability to easily and freely share games with friends) accounted for 14 percent of the negative buzz. Some gamers are questioning whether they will still be able to use their favorite game rental services, like GameFly. Backwards compatibility complaints were only responsible for 5 percent of the negative chatter and seem to be less of an issue.
Q. What did Microsoft gain by not focusing as much on games and on having this event so close to E3?
A. It demonstrates that Xbox One is more than just a gaming console. Some of those gamers who were disappointed by the presentation will be expecting Microsoft to show more gaming features at E3.
Q. "Call of Duty: Ghosts" got a lot of buzz but that's not an exclusive Xbox One game, so how does Microsoft gain from that?
A. "COD: Ghosts" is not exclusive; however, it is a launch title for the console and will feature exclusive DLC for Xbox One users. This could make a difference considering the popularity of the "COD" franchise.
Q. What role will E3 play for Xbox One and PS4 now that the press conferences are over?
A. At E3, Microsoft will have the chance to answer some of the questions that gamers are asking, focusing more on the gaming aspects of the entertainment device. Sony has a lot more to gain from E3 since they shared less information at their press conference and didn't even reveal the hardware design.
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