Warner Bros. CEO Kevin Tsujihara has made his first major mark on the studio's operations, realigning the TV Group in the wake of Bruce Rosenblum's pending departure and upping execs in the home entertainment and digital wing that he previously ran.

With longtime TV Group topper Rosenblum poised to exit, Tsujihara has expanded the duties of Warner Bros. TV prexy Peter Roth, WBTV International chief Jeffrey Schlesinger and Rosenblum's biz lieutenant Craig Hunegs. All three report directly to Tsujihara.

In home entertainment, Ron Sanders advances to president of Warner Bros. Worldwide Home Entertainment Distribution. Thomas Gewecke, formerly president of Warner Bros. Digital Distribution, rises to chief digital officer and exec veep of strategy and business development for Warner Bros. Entertainment. Sanders and Gewecke report to Tsujihara. DC Entertainment prexy Diane Nelson adds oversight of the WB Interactive Entertainment unit overseeing its vidgame biz. She'll now have dual report to Tsujihara and motion picture group topper Jeff Robinov.

The reorg comes after Tsujihara's careful study of the changing distribution landscape for content. The shuffle in duties and responsibilities is a response to a marketplace that is becoming more complex, with more windows for Warner Bros.' films and TV programs, and more global than ever before. Companies like Netflix and Amazon are doing deals that cross borders, forcing the studio to take a longer view on content licensing deals that it has in the past where dealmaking was tightly defined as domestic and international.

In the TV reorg, Schlesinger becomes prexy of Warner Bros. Worldwide Television Distribution, gaining oversight of all sales of Warner Bros. TV Group product, including the lucrative and expanding world of SVOD licensing. WBTV prexy Peter Roth becomes president and chief content officer for Warner Bros. TV Group. He'll add creative oversight of the Telepictures Prods. unit and Warner Bros. Intl. TV Production, a growing arena of local-language production for the the studio.

Hunegs becomes president of business and strategy for Warner Bros. TV Group. He'll oversee all business matters, filling a big void left by Rosenblum's departure, and be involved in expanding its production businesses around the world.

“The digital revolution continues to change every aspect of the way we do business, and this strategic realignment will help us address those changes to better deliver our world-class content to the widest array of consumers across the globe,” said Tsujihara. “Warner Bros. has the world’s best television series, films, games and original digital content, and we are committed to maximizing its value to the company, our creative partners and, ultimately, consumers.”

Here's the internal memo to WB staff regarding Bruce Rosenblum's departure:

Dear Colleagues,

We wanted to let you know that our valued colleague Bruce Rosenblum, President of the Warner Bros. Television Group, has decided to leave the Studio.

In his 25 years at Warner Bros., as all of you know, Bruce helped build one of the world’s most successful global television production and distribution operations. With his great energy, skill, creativity and vision, Bruce – and the strong team he has built around him – was responsible for some of the most popular and successful television series of all time, including “Friends,” “ER,” “The West Wing,” “Two and a Half Men,” “Two Broke Girls,” “The Ellen DeGeneres Show” and “The Bachelor.”

Bruce has been a vital member of the Warner Bros. family and a good friend to so many of us, and he will be missed.

Please join us in congratulating Bruce for his remarkable tenure at the Studio and wishing him great success as he embarks on the next chapter of his career and life.

Sincerely,

Barry Meyer               Kevin Tsujihara