Disney Interactive has unveiled one of its most ambitious gaming initiatives ever with "Disney Infinity," which will be available for PC, Xbox 360, PlayStation 3, Wii and tablets.
This all-new game platform unlocks the freedom to create stories and play experiences starring beloved characters from The Walt Disney Co. and Pixar Animation Studios. "Disney Infinity" allows players to both experience original adventures in some of their favorite Disney and Pixar worlds and to build their own worlds using the power of their imagination.
"'Disney Infinity' introduces a new way to interact with the best of Disney on one game platform, both now and in the future," said John Pleasants, co-president, Disney Interactive. "With this innovative approach to gaming, 'Disney Infinity' will bring to life new characters, stories and environments from The Walt Disney Co. over time in a way that will delight fans and gamers alike."
In a way that only Disney can, "Disney Infinity" integrates collectible character figures that come to life in the game. These figures provide experiences that are true to these characters and stories, as well as the opportunity to bring characters from various Disney and Pixar films to play together in a virtual "Toy Box." This all-new game universe will launch in June across all consoles and will have a phased roll out across mobile and online devices throughout 2013.
Throughout each story-driven experience, called a "Play Set," players will solve challenging puzzles, battle enemies and explore iconic locations from famous Disney properties, while collecting unique characters, vehicles, and gadgets from each world and saving them to a virtual "Toy Box." Players can access their "Toy Box" and build and customize their own unique virtual world using their favorite characters, vehicles, settings and accessories. "Disney Infinity" allows players the opportunity to share these unique creations in the "Toy Box" mode with friends both online and off.
Initially a line of 40 collectible interactive pieces will be introduced that allow players to expand and customize their play experiences. Seventeen character figures will allow players to experience a variety of their favorite characters in true to property experiences and in "Toy Box" mode. When figures are placed on the "Infinity" base, they unlock the world and play experiences of "Disney Infinity." Interactive discs can be placed on the Infinity base to power up characters and "Toy Box" with unique powers, customizations and gadgets.
"'Disney Infinity' combines prominent Disney and Pixar characters and scenarios in a ay that mimics how kids play in real life," said John Blackburn, vice president and general manager, Avalanche Software, which is spearheading the development. "With our platform's unique gameplay mechanics and innovative approach to user generated content within the 'Toy Box' mode, 'Disney Infinity' will spark imaginations and provide endless hours of fun and creativity."
During the past two years, Activision has seen its toy-game hybrid, "Skylanders," generate over $500 million in the U.S. with two bestselling games and a hot toy line. Disney is adding its biggest brands to this equation for this cross-platform game experience, which will launch in June in tandem with Pixar's "Monsters University." Sulley will be one of the game's characters. This opens up a new way for Disney to connect movies with gamers.
Disney missed the boat on Marvel's "The Avengers" hit in the gaming space and the company licensed its "Wreck-It Ralph" Oscar-nominated film out to Activision. Moving forward, Disney characters from new films, and old, can be incorporated into this platform without needing to develop a full console experience from the ground up.
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