The naming rights for Pier Six Pavilion have been sold to MECU for an undisclosed sum.
The naming rights sponsorship with the Municipal Employees Credit Union of Baltimore is a multi-year agreement, said Andy Peikon of Live Nation. A spokeswoman for Live Nation did not immediately respond to questions on Tuesday afternoon regarding the amount MECU paid for the naming rights and whether that money will help pay for renovations.
Members of MECU, which calls itself Baltimore’s largest credit union, will have the option to buy concert tickets before the public, said John Hamilton, president and CEO of MECU. They will also have access, when showing their MECU debit or credit card at the gate, to a “fast lane” at the venue’s entrance, which should lead to shorter wait times to enter, he said.
The venue is undergoing renovations expected to cost more than $4 million. The improvements will include the new tensile roof structure, new seats and updated concessions, said Frank Remesch, general manager of SMG, the company that manages the city-owned venue with Live Nation. The venue will be operable by June 1, he said, though renovations will be ongoing for the next two years. The current concert schedule will go on as planned, Remesch said.
The backstage area for artists is also being renovated, he said, which should strengthen the venue’s relationships with musicians and agents. Remesch believes that will translate into higher-profile concerts. The venue is also aiming to contain the sound more
“We’re going to have a more appeasing venue for entertainers,” Remesch said. “We’re trying to quiet it down a little bit. We’re trying to be a good neighbor, also.”
The pavilion’s concert season includes the Steve Miller Band, Khalid, Barenaked Ladies and more. As of now, it kicks off June 2 with a concert by the rock bands Primus and Mastodon.
This article has been updated.