Nowadays, any aspiring musician can grab an acoustic guitar, plop in front of a computer, hit record and upload a performance — cover, original or something unidentifiable — to the Internet. That's what Kina Grannis did as a student at the University of Southern California. The main difference between her and the thousands of other artists hoping to get on was Grannis' video won a Doritos contest that led to her "Message From Your Heart" clip being played during a Super Bowl ad.
After such a massive introduction, Grannis, who plays Baltimore Soundstage on Friday, signed with Interscope Records, essentially putting use for her social science degree on hold. Judging from her videos, Grannis seems plucked out of "New Girl," a possible new best friend or twee-rival for Zooey Deschanel's protagonist. Your ability to like Grannis will depend on your appreciation/tolerance for cutesy, Cotton-of-our-Lives-type jams, the kind that Taylor Swift may deem too lightweight for album cuts. But there's genuine charm to her songs — sticky hooks, a sweet innocence many of us should be envious of — even if they feel slight at times. Don't be surprised if the songs eventually catch up to the potential.
Watch Grannis' video for "In Your Arms" above.
Doors open at 6 p.m. Tickets are available here ($15/$17). Imaginary Friend also performs.Copyright © 2015, The Baltimore Sun