Governor Martin O'Malley, on behalf of Chesapeake Bay watermen and the True Blue program that promotes Maryland Blue Crab sustainability, accepted a donation of $10,270 from Flying Dog Brewery and Old Bay on Wednesday at the beer company's Frederick taproom.
The money, according to Flying Dog director of communications Erin Weston, comes from a portion of proceeds from sales of the Flying Dog Dead Rise beer, which is a collaboration with Old Bay. On Wednesday, Steve Vilnit, the head of the True Blue program, said the money would go toward increasing public awareness of True Blue and where local consumers' crabs are coming from.
Flying Dog and Old Bay are not releasing the exact percentage of sales that went toward the donation, Weston said in an email message. She also said Dead Rise production is done for the year, and that the current supply (which is served on draft and in six-packs throughout Maryland, Washington and northern Virginia) "should last through mid-September."
As of now, Dead Rise is a one-time release, Weston said, but "we'd love" to see it become a regular seasonal beer.
"But only time will tell if that's how it will play out," Weston said.
Proceeds for the True Blue program have also been raised through the sale of the Dead Rise Old Bay cookbook, which features recipes using Old Bay from 17 Maryland-area chefs including Bryan Voltaggio, Spike Gjerde and Mike Isabella. On Aug. 22, Gertrude’s will host a dinner featuring the recipes included in the book, including the Old Bay peanut brittle ice cream contributed by the restaurant’s own pastry chef Doug Wetzel.
Now in its third year, True Blue is an intiative by the Maryland Department of Natural Resources.