Proceeds from Prince’s “Rally 4 Peace” last month at Royal Farms Arena — the surprise concert announced in the wake of Freddie Gray’s death and the unrest that followed — will be donated to the NAACP’s Afro-Academic, Cultural, Technological and Scientific Olympics (ACT-SO) and the city’s YouthWorks and OneBaltimore programs, according to a press release sent by Prince's publicist and first obtained by the Baltimore Sun on Monday afternoon.
The amount of money to be donated was not disclosed. Emails and calls have been made to Prince’s publicist and officials from each organization asking for specific donation figures.
The NAACP ACT-SO is “a yearlong achievement program designed to recruit, stimulate, and encourage high academic and cultural achievement among African-American high school students,” according to its website.
On May 7, less than a month after the death of Gray, Mayor Stephanie Rawlings-Blake announced the OneBaltimore initiative as an effort to address the city’s deeply rooted problems.
"This is an opportunity for us to focus more intensely on systemic problems that have faced our city for decades, if not generations," Rawlings-Blake said at the time.
The plan for OneBaltimore, according to the press release, is to expand opportunity for residents in need “through aggressive partnerships between the public and private sectors to create jobs that will allow more citizens, students and disconnected youth to find temporary or permanent employment.”
YouthWorks is the city’s summer jobs program for residents ages 14-21. Each year, the program places approximately 5,000 people in six-week summer work experiences with private companies, nonprofits and government employers throughout Baltimore, according to the website of the Baltimore City Foundation, which assists the mayor’s office with running the program.
On May 10, Prince performed a wide range of hits (and even a new song — the Freddie Gray protest anthem, “Baltimore”) for two-and-a-half hours at Royal Farms Arena. Ticket prices ranged between $22-$497. He also brought special guests including Estelle, Miguel and Doug E. Fresh.
A portion of the concert was streamed on the website for Tidal, Jay Z's music-streaming service. The site gave listeners the opportunity to donate to the Open Society Institute-Baltimore's Baltimore Justice Fund. The total donation from the Tidal stream was nearly $35,000, according to OSI-Baltimore's Debra Rubino.
"The system is broken. It's going to take the young people to fix it this time. We need new ideas, new life,” Prince told the Royal Farms Arena crowd. “The next time I come to Baltimore I want to stay in a hotel owned by you."