Indie bands, be careful — advertising agencies want your sound, and if you say no, they'll hire studio musicians to do their best impression. Patrick Carney, the drummer for the Black Keys, complained of several big-name companies doing this exact procedure.
Now, Baltimore duo Beach House — a band whose new album, "Bloom," hit stores this past Tuesday to strongreviews — is the latest act claiming to be kinda-copied.
In a new ad for Volkswagen's Polo, there's a familiar, haunting croon over a light, springy organ. But the voice is not Victoria Legrand's, because the song is not Beach House's "Take Care," the closing track from 2010's "Teen Dream." But listen to the two back-to-back, and the band's issue seems understandable (at least to these ears).
Today, the band addressed the situation on their Facebook, which you can read in its entirety:
"Hate to have to address this VW ad story during our release week, but an important part of information wasn't included in the news story. The ad agency actively tried to license "take care" from us for weeks, to which we politely declined. People's comments/ anger should not be directed towards VW or us. It was the ad agency that made these moves. I hope this also clarifies to fans and non- fans just how "take care" and the vw ad song are related. We will release a proper statement weeks from now when we don't have more interesting things to do/ talk about."
Watch the car company's advertisement below and compare it to the Beach House song.
Do you hear the similarities? Let us know in the replies.
We've upgraded our reader commenting system. Learn more about the new features.
The Baltimore Sun encourages civil dialogue related to our stories; you must register and log-in to our site in order to participate. We reserve the right to remove any user and to delete comments that violate our Terms of Service. By commenting, you agree to these terms. Please flag inappropriate comments.
ABOUT THE BLOGGER
Wesley Case is a features reporter for the Baltimore Sun and b. Since October 2008, he's covered Baltimore's burgeoning music and arts scene, including b cover stories on Dan Deacon, Beach House and Rome Cee. Between March and August 2011, he launched and wrote a pop music blog for b called Louder Now. He now handles the Midnight Sun nightlife blog.