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The product placement of Alec Baldwin

Alec BaldwinMedicineSteve MartinChristopher Nolan
Last year's co-host with Steve Martin, Baldwin appeared in a passing-of-the-torch opening montage, one that largely referenced Christopher Nolan's "Inception." Yet if Baldwin's appearance wasn't a shock – the "30 Rock" star doesn't exactly lay low these days – the product he held... Bob D'Amico / ABC
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