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New mobile game app: 'Duck Dynasty: Battle of the Beards'

"Duck Dynasty" just got more dynastic. A&E's wildly popular reality series has spawned its own mobile game app called "Duck Dynasty: Battle of the Beards."

Now available in the App Store, the game enables fans to occupy the "redneck" universe of the rough-and-tumble Robertson family in the backwoods of Louisiana.

The goal for players is to transform from a clean-shaven yuppie type into a duck-hunting man's man with a mega beard.

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In addition to duck hunting, the game allows players to "eat chilies, blow up beaver dams and compete in sets of rapid-fire micro-games that test playersā€™ reflexes and drop them feet first into the Louisiana backwoods. As players successfully complete the challenges, their beards grow to epic proportions and they start to transform from a yuppie into a full-blown redneck!"

If the game proves even half as popular as the show, it'll be a success. "Duck Dynasty" is currently the most-watched nonfiction cable show ever.

The show chronicles the unusual life of a family that earned a fortune by making duck-hunting products, in particular a duck call named "Duck Commander." It premiered in March of 2012, and by the time Season 3 wrapped, it scored 9.8 million viewers. Season 4 went on to premiere to 11.8 million viewers.

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