Jimmy Kimmel Live! in Austin

Talk show host Jimmy Kimmel is broadcasting from the SXSW Conference in Austin, Texas, where he and his crew interviewed attendees about bands that do not exist. (Jimmy Kimmel Live / March 14, 2014)

Leave it to Jimmy Kimmel to find the left-field window through which to view the South By Southwest music festival experience.

He and the “Jimmy Kimmel Live” crew shot person-on-the-street interviews in Austin, Texas, getting reaction to some of the most buzz-worthy acts at this year’s conference — without informing interviewees that all the names they were being asked about represent non-existent performers.

SXSW 2014: The scene

Nonetheless, declining to be caught unaware of the next big thing, attendees offered remarkably detailed reactions to the music of acts such as Tonya & the Hardings (and their album “Sorry About That, Nancy”), DJ Korn Meal, I’m Not Done with the Salad (and its songs including “I’m Not Tipping” and “Did It Look Like I Was Finished?”), Vegan Bikini and Daenerys Targaryen & the Dragon Pony.

Kimmel did a similar bit last year from the Coachella festival in Indio.

Here’s the video from “Lie Witness News: SXSW Edition”:

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Twitter: @RandyLewis2