By Richard Verrier
10:00 AM EDT, June 14, 2013
Paramount Pictures and Regal Entertainment Group are offering customers a first-of-its-kind "Mega Ticket" package with the upcoming release of "World War Z."
The package will include an advance screening in RealD 3-D of the Brad Pitt movie at select theaters nationwide on June 19 -- two days before its worldwide release -- along with one HD digital copy of the movie when it becomes available, a pair of custom RealD 3-D glasses, a limited edition full-size movie poster as well as a small popcorn.
Not surprisingly, the Mega Ticket comes with a mega price of $48.
Nonetheless, Regal, the nation's largest theater chain, is hoping the jumbo ticket deal will catch on with some patrons.“Regal is pleased to offer this ultimate fan event at five locations in conjunction with our partners at Paramount Pictures," Ken Thewes, chief marketing officer for Regal Entertainment Group, said in a statement. "The interest and anticipation for Brad Pitt’s latest thriller is at a fever pitch and this ‘World War Z Mega Ticket’ offers a unique experience for our patrons."
The package will be available at five theaters in Houston, Philadelphia, San Diego, Atlanta and at the Edwards Irvine Spectrum 21.
The announcement comes as theater owners and executives at the major studios have been discussing new strategies to boost their respective businesses. That's in marked contrast to the bitter clashes that erupted two years ago over when movies would be released into the home. Promoting home video sales in theaters are among the ideas that have been discussed.
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