Chaps Pit Beef, a mainstay of Baltimore barbecue, is opening an eatery in Rehoboth Beach, Del., and the restaurant has additional locations on the horizon.
Chaps Owner Bob Creager said the pit beef eatery plans to open a location in the Delaware beach town in mid-to-late September. The eatery will mark Chaps’ second franchise location and its fourth restaurant overall. The first franchise location in Frederick opened in early June.
The Rehoboth Beach restaurant, on Route 1 across from the Tanger Outlets, will be operated by Chris and Gary Desch, brothers from Harford County, Creager said.
Creager said Chaps could have another location open by the end of the year in Northern Virginia. Next year he’s hoping to open four to five more locations.
“I hope that they go everywhere — I’d like one in every state,” Creager said. “The circle keeps getting a little bit bigger… so as we expand we don’t get away from our infrastructure.”
Chaps was founded 31 years ago. In addition to its franchise locations, the company owns restaurants in East Baltimore and Aberdeen.
Creager said he is in talks with potential franchisees who could help the brand expand throughout the Mid-Atlantic, including locations in Pennsylvania and New Jersey. The chain charges a $25,000 franchise fee, and Creager estimates opening a new restaurant costs between $200,000 and $600,000.
“We’ve had inquiries from other countries, and we’re not ready to make that jump yet,” Creager said.
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